We are defined by our principles and values…
Saafe Behavioral Services is committed to transforming mental health by providing easy-to-access and inclusive care for all individuals. Our vision is to create a safe and comfortable environment where clients feel heard, understood, and respected.
Our brand guidelines are designed to ensure that all communications and visual elements associated with Saafe are consistent and professional. These guidelines should be followed by all employees, contractors, and partners when creating or distributing any materials that represent the Saafe brand.
Tone of Voice: The tone of voice for Saafe should be compassionate, empathetic, and professional. We aim to provide our clients with a safe and comfortable environment that helps them feel heard, understood, and respected.
Color Palette: The primary colors for the Saafe brand are purple, blue, and green. These colors should be used in all branding materials, including the website, brochures, and social media graphics. Secondary colors, such as gray and white, can also be used to add contrast and depth to designs.
Typography: The primary typeface for the Saafe brand is Futura, Helvetica, and Iowan Old Style BT. These fonts should be used in all branding materials, including the website, brochures, and social media graphics. Secondary typefaces, such as Arial and Times New Roman, can also be used for body copy and other text elements.
Logo: The Saafe logo is a butterfly on the left accompanied by the typographic word Saafe typed in the Futura font. The optional supportive text in blue below the word Saafe reads “Transforming Mental Health”, to communicate Saafe’s vision for creating easy-to-access and inclusive mental healthcare. The logo should be used consistently across all materials, including the website, brochures, and social media graphics. The logo should never be altered or distorted in any way.
Images: Images should be used to enhance the brand and provide a visual representation of the services that Saafe provides. All images should be of high quality and professional in nature. For detailed information, see brand guide.
Brand Vision: At Saafe Behavioral Services, our vision is to create easy to access and inclusive mental healthcare that transforms the lives of our clients. We aim to provide a safe and comfortable environment for our clients to feel heard, understood, and respected.
By following these guidelines, we can ensure that the Saafe brand is represented consistently and professionally across all communications. Our goal is to create a strong and recognizable brand that reflects our commitment to providing easy to access and inclusive mental healthcare. If you have any questions about the use of the brand, please do not hesitate to contact us. We are committed to making sure that the Saafe brand is used in the most effective and appropriate way possible, in order to achieve our vision of transforming the lives of our clients.
Brand Usage: Saafe’s brand and visual elements should only be used for official Saafe business and activities. Any unauthorized use of the brand is strictly prohibited.